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As more customers now prefer to browse for products online, it becomes increasingly necessary to market your business online, even for small and medium-sized businesses (SMEs).  In its simplest form, digital marketing is a form of advertising done through online channels.  The first and most essential part of digital marketing is to have an established website. This makes it easier ...

In the past few years, the trend of digitization has taken over the marketing of almost every sector. We cannot regret the fact that digital marketing has become a mandatory part of any business. Gone are days when we were dependent on the newspapers and magazines to find the relevant industry for obtaining quality services. In the present scenario, traditional ...