As more customers now prefer to browse for products online, it becomes increasingly necessary to market your business online, even for small and medium-sized businesses (SMEs).
In its simplest form, digital marketing is a form of advertising done through online channels.
The first and most essential part of digital marketing is to have an established website. This makes it easier for your potential customers to find information about your business.
In this article, we’ll outline all the ways digital marketing can help SMEs and how to utilize them.
5 Ways Digital Marketing Helps SMEs
Digital marketing may not look the same for SMEs as it does for big companies.
For a larger enterprise, it may only be an additional plan from their marketing team, since their budget allows them to advertise on a bigger scale.
But for SMEs, digital marketing is a way to gain more conversions in an efficient, cost-effective way.
Here are some of the ways digital marketing can help your small business.
1. Brand Awareness
Imagine if your business has a salesperson that can advertise your products 24/7. A business website does all that for you without the hassle and the expensive cost.
Since a website doesn’t have limited working hours, visitors can check out your products and look up information about your business at any time.
Satisfied customers can easily share your website with their friends and family and they only need a few clicks to visit your site.
Since it’s simpler to check out a website than having to visit a store, this will increase your brand awareness as well.
Creating a website also doesn’t have to be expensive. Options like WordPress are free, and hosting services often have affordable plans if you want to start small first.
2. Increase Conversions
However, your social media ads and email to customers will eventually lead back to your website. There are some features you need to have on your website that can increase conversion.
Make sure every page in your website has a call-to-action, for example a contact sales representative button or a subscribe button.
You can also add a chatbot on your website to make it easier for your potential customers to ask questions about your products or services.
Compared to a bigger enterprise, it’s much harder for small businesses to spare lots of money for marketing.
That’s why digital marketing is perfect for SMEs. It helps you reach more people with a smaller ad spend budget.
For example, you have to spend a fixed cost to put up a printed advertisement. There is no guarantee of how many people will buy your products and services.
Digital marketing is much more measurable. There are advertising pricing models like PPC (pay-per-click) that allows you to put up ads and pay only for how many people have seen your ad or clicked on your ad.
4. Target Ideal Customers
Every business has a specific group of customers they’re aiming for. It may be a certain demographic, like age or gender. It may be certain interests, or it may be a combination of both.
Digital marketing makes it easier to tailor your ads to them. There are many analytics tools available to connect to your website, like Google Analytics, that can give you insight about your visitors.
With these analytics tools, you’ll be able to understand the characteristics of your website’s visitors better.
You’ll know which demographic is most interested in your products and what interests them the most. Through these insights, you’ll be able to design marketing campaigns that actually matter to them.
5. Collect data
Digital marketing is also much easier to track than traditional marketing. Many social media platforms give you the number of impressions you get in a campaign and how many people accessed your website through your campaign.
These insights allow you to figure out what works and doesn’t work in your marketing campaigns. For example, you’ll be able to check what content your audience prefers or what time is best to share your campaign on social media.
You can also check your website’s visitors’ habits through cookies.
By collecting the right data, you will be able to identify better what your customers need from your business and deliver the right solution through your products and services.
As more people now choose to shop and browse for products online, digital marketing is a great way to reach potential customers more easily.
Digital marketing can also help boost conversions for small and medium-sized businesses and save more money in the marketing effort.